A self-initiated branding and visual design project for a confectionery store. Inspired by the name, the sweets are centered around fruit-based flavors—each fruit has its own distinct style that reflects both the packaging and taste. The brand features vibrant, saturated colors and playful, slightly quirky naming that feels just right. Fruity is a whimsical sweet shop filled with cute, flavor-packed eye candies—perfect for gifts, treats, and fun!