A self-initiated sub-brand concept for a pajama collection under Rag & Bone. Inspired by the renowned New York brand’s core values—quality, expert craftsmanship, and attention to detail—this project imagines a new line that stays true to Rag & Bone’s urban, clean silhouette while translating its aesthetic into elevated loungewear.
DELIVERABLES
Visual Identity Art Direction Photography Editorial Design
Role
Creative Direction, Visual Designer, Photographer
Year
2020
Client
Location
Agency

