JAM: Comfort in style

JAM: Comfort in style

JAM: Comfort in style

Brand Identity

Brand Identity

EDITORIAL & PRINT

EDITORIAL & PRINT

EDITORIAL & PRINT

Brand Identity

A self-initiated sub-brand concept for a pajama collection under Rag & Bone. Inspired by the renowned New York brand’s core values—quality, expert craftsmanship, and attention to detail—this project imagines a new line that stays true to Rag & Bone’s urban, clean silhouette while translating its aesthetic into elevated loungewear.

DELIVERABLES

Visual Identity Art Direction Photography Editorial Design

Role

Creative Direction, Visual Designer, Photographer

Year

2020

Client

Location

Agency

水彩 WATERCOLOR
在橋上的舞龍| Daxi Bridge and dragon dance
水彩 ARTSTYLE-ABSTRACT EXPRESSIONISM
在老街的舞獅 |Daxi old street and lion dance
水彩 SAI-ANIME
大漢溪與貓|Daxi River and cat
漫畫 COMIC BOOK
廟宇與舞獅 | Temple and lion dance
+Credits
+Credits
+Credits