Miniware – A Playful Refresh

Miniware – A Playful Refresh

Brand Identity

Brand Identity

EDITORIAL & PRINT

DIGITAL MEDIA

Digital MeDIA

Digital MeDIA

EDITORIAL & PRINT

EDITORIAL & PRINT

Brand Identity

Curated a new photography direction for Miniware, highlighting its Scandinavian-inspired, kid-friendly minimalism through natural textures, soft lighting, and playful styling. Applied the refreshed visuals across global digital and print materials to ensure brand cohesion. Also redesigned the Miniware & Friends Taiwan website, aligning it with the updated visual identity and enhancing user experience for local audiences.

DELIVERABLES

Art Direction Branding Digital Assets Lookbook

Role

Art Direction and Visual Design

Year

2025

Client

Miniware

Location

Agency

素描 PENCIL SKETCH DRAWING
素描 PENCIL SKETCH DRAWING
素描 PENCIL SKETCH DRAWING
在老街的辦桌|Daxi old street and banquet

在老街的辦桌|Daxi old street and banquet

水彩 WATERCOLOR
在橋上的舞龍| Daxi Bridge and dragon dance
水彩 ARTSTYLE-ABSTRACT EXPRESSIONISM
油畫 ARTSTYLE-ABSTRACT EXPRESSIONISM
在老街的舞獅 |Daxi old street and lion dance
水彩 SAI-ANIME
動漫 SAI-ANIME
大漢溪與貓|Daxi River and cat
漫畫 COMIC BOOK
廟宇與舞獅 | Temple and lion dance
+Credits
+Credits
+Credits