Miniware – A Playful Refresh

Miniware – A Playful Refresh

Miniware – A Playful Refresh

Brand Identity

Brand Identity

EDITORIAL & PRINT

DIGITAL MEDIA

Digital MeDIA

Digital MeDIA

EDITORIAL & PRINT

EDITORIAL & PRINT

Brand Identity

Curated a new photography direction for Miniware, highlighting its Scandinavian-inspired, kid-friendly minimalism through natural textures, soft lighting, and playful styling. Applied the refreshed visuals across global digital and print materials to ensure brand cohesion. Also redesigned the Miniware & Friends Taiwan website, aligning it with the updated visual identity and enhancing user experience for local audiences.

DELIVERABLES

Photography Direction Social Media Content Canva Templates Lookbook (Print & Digital)

Role

Art Direction and Visual Design

Year

2025

Client

Miniware

Location

Agency

水彩 WATERCOLOR
在橋上的舞龍| Daxi Bridge and dragon dance
水彩 ARTSTYLE-ABSTRACT EXPRESSIONISM
在老街的舞獅 |Daxi old street and lion dance
水彩 SAI-ANIME
大漢溪與貓|Daxi River and cat
漫畫 COMIC BOOK
廟宇與舞獅 | Temple and lion dance
+Credits
+Credits
+Credits