BOTANICA IS A SELF-INITIATED CONCEPT FOR A BOUTIQUE FLOWER SHOP THAT MERGES FLORAL GIFTING WITH PLANT EDUCATION. THE BRAND OFFERS A CURATED EXPERIENCE WHERE EXPERT FLORISTS GUIDE CUSTOMERS IN SELECTING MEANINGFUL BOUQUETS FOR ANY OCCASION, WHILE ALSO SHARING KNOWLEDGE ON PLANT CARE AND SYMBOLISM. BOTANICA WAS IS A NATURE-INSPIRED IDENTITY, CELEBRATING THE BEAUTY OF FLOWERS THROUGH PERSONALIZED SERVICE AND MINDFUL GIFTING.
DELIVERABLES
Branding
Role
Creative Direction, Branding
Year
2023
Client
Location
Agency

